According to ringDNA,
“sales prospecting is
the process of reaching out
to potential customers
in hopes of finding new business.”
I won’t blow smoke up your a$$.
Sales prospecting is painful as hell.
It is much easier
to concentrate all of our efforts
on customers we already have
some sort of a relationship with.
However, prospecting is often necessary
to truly expand our businesses,
to reach new customers.
And it takes time.
As ringDNA shares,
“The best sales development reps
are following up with leads
multiple times
as it often takes
more than 4 contact attempts
to initiate a conversation
with a prospect.”
Because it is painful
and often slow,
we can’t wait
until we need the new customers
to prospect.
It is best to do a little prospecting
every day.
Have you reached out
to a brand new client today?