When I post on social media,
I play a role.
I’m still myself
but I curate my social media
to my ideal customer’s
likes and dislikes.
For example,
I write romance.
Romance always has
a romantic happy ever after
or happy for now.
That is why many people read it.
So I keep my content
happy and upbeat,
giving readers a taste of that happy,
hoping they’ll associate it
with my pen name.
Liz Wessel,
Co-founder & CEO of
WayUp,
shares
“In order to steer clear
of stale social content,
I challenge you
to a marketing/branding exercise.
Ask yourself,
“If my company were a person,
who would it be?”
In college,
would they have been
the teacher’s pet
or the lovable class clown?
In a bar,
are they surrounded by
a big group
or having an intimate chat
in the corner?
Once you map out
the characteristics of your company,
apply that voice and personality
to your social media channels.
This can help ensure
that others feel the authenticity
behind your brand.”
Don’t post as a company.
Post as the person equivalent.