I head to YouTube
at least once a day.
It is wonderful
for writing research.
It is also wonderful
for many entrepreneurs.
Million dollar businesses
are being built
on the video platform.
Michelle Phan,
Co-Founder
of Ipsy,
shares some of her tips.
“I wanted to create a story
and almost bring
a more theatrical element
to my videos.
If you’re always putting out
the same videos,
people get bored
and they move on.
I think because I constantly evolve
and grow with my audience,
I’m able to stay relevant.”
“You need to build solid content
on your channel
so that people know
it’s worthwhile to subscribe to you.
Consumers are most likely
to choose a brand
that they have a connection with.”
“Videos need to be high-quality
so people can watch, share and learn.
And uploads need to be consistent
so subscribers get something new
each time they come back.”
If you’re building a YouTube business,
treat it like a business.
Focus on
content, consistency
and collaboration.