I wanted to do
something fun,
something different.
As a value-add to readers
and to encourage them
to sign up for my newsletter,
I offered readers
an exclusive free story
set in a favorite world.
This story was available
for download
on a secret page.
Readers LOVED the story.
They hated
not being able to download it
from their favorite booksellers.
That caused them stress.
I don’t want stress
associated with my books
(products meant to entertain)
or with my newsletter.
My readers have also asked me
for updates on their favorite characters.
They want to know what the characters
are doing now.
Easy fix
– I load the freebie stories
to booksellers
and I put exclusive updates
in the newsletters.
If you’re doing something different,
something that hasn’t been done,
listen to your customers
and expect to tweak your project.