My goal with writing
(product development)
is to produce a better book
(product)
every time.
That’s continual improvement
and it is doable.
Even the best person or company
in any industry
can improve.
“We read a survey
where we’re number one
in a certain category
or in a certain country
or we’re number two
in designer names in America
or something like that
and I never take those things seriously
because I think that,
okay, that was written yesterday.
You have to think of tomorrow.
And the minute
you stop thinking of tomorrow,
you lose.
Don’t forget about the past
but think about tomorrow.”
Always improve
and always look to tomorrow.