My first draft of any story
is word vomit.
I barf the story onto the page.
Then I take two, three, four
or more drafts
revising it.
The number one thing
I’m doing during revisions?
Making the story simpler.
The simpler the story,
the shorter the words,
the easier the concept,
the more readers can focus on emotion.
Emotion sells stories.
Emotion also sells YOUR story,
your marketing copy,
your products.
Carmine Gallo,
in his newsletter,
shares
“Most scientific explanations
of complex problems
go over people’s heads
because speakers use jargon
or esoteric words
that are hard to grasp.
The human mind doesn’t handle
abstractions;
there’s power in specificity.”
(I’m a writer
and
a designated accountant
and I had to look up the word
‘esoteric’,
which means
“only taught to
or understood by
members of a special group
: hard to understand.”)
Be simple and be specific
if you want sales.