My business,
selling eBooks,
is entirely marketed online.
However, my online newsletter,
not my social media efforts,
is my biggest source of sales.
In the March/April
The Costco Connection,
Steven Van Yoder
shares
that a “survey,
from small-business consultant
Manta,
reveals that more than half
of all small-business owners
(59 per cent)
don’t see a return on investment
from their social media efforts.”
What does this mean?
If you’re a small business,
you should consider
doing other offline means
of marketing.
Direct mail,
being part of your community,
hosting events,
even telemarketing,
can help you reach prospects.
That post you wrote for your blog?
Consider tweaking it
for the local newspaper.
Or distribute it as a mailer
to your customers.
Social media is often
not enough
for small businesses.