The posts talk about
how Deadpool was created for adults
and parents are advised
not to bring their kids
to see the movie.
Moms are happily sharing
these posts,
feeling they’re doing a service to others,
helping others be good parents.
Some have volunteered
to see the movie opening night
and share whether or not it is kid appropriate.
The thing is…
the target market for Deadpool
(and many superhero movies)
are the people
who love extreme violence
and nudity.
And the movie is being promoted
heavily
at very little cost.
The marketing is brilliant.
Being seen as an adult product
isn’t necessarily a bad thing.