I’m 43 years old.
Many of my customers
(my readers)
in one of my niches
(one of my product lines)
are in their 20’s.
I have to design my product (books)
to appeal to this age group.
How do I do this?
I listen to today’s hit music.
I watch the hottest shows on TV
(at least a couple episodes).
I watch the most popular movies.
I take courses or do research
on hot trends and emerging technology.
For our products to remain relevant,
WE have to remain current.
That requires work and research.
Put in the effort.