I had TWO releases last week.
I wanted to hit
the lists with at least one
of the releases.
That meant heavily promoting
every single day.
Except Thursday.
On Thursday,
Alan Rickman died.
Alan Rickman is a much beloved actor
in the Romance novel community.
He appeared in Harry Potter (paranormal),
Galaxy Quest (SciFi)
and Sense And Sensibility (Historical).
The Romance novel community grieved.
It would have been insensitive
to promote my books.
The writers who did
lost more readers
than they gained.
THIS is why we need to be
plugged into our prospects’ communities.
We also need to be able to react
with our marketing plans.
Being small businesses,
we can more easily do this.
Adjust your marketing plans
for current events.