My most recent release
has mistakes in it.
It has typos and grammar issues.
It has repeated sentences.
Not one reader has mentioned the mistakes.
Why?
Because what was done right
in the book
compensates for the mistakes.
On a recent episode of The Voice,
rock star
Adam Levine
shared
“It’s not about
whether or not you make mistakes.
You WILL make mistakes.
It is about how you recover.”
Your product, marketing copy,
whatever you’re working on,
will never be perfect.
It will have mistakes.
That’s guaranteed.
What you want is to recover
or compensate for those mistakes.
Expect mistakes.