If your answer is
“To make money”,
rethink the business you’re building.
Why?
Because
1) At some point in business building
(usually for years after you start),
you won’t be making money.
If making money is your sole goal,
it is logical for you to quit
when you aren’t achieving this goal.
and
2) You deserve more.
You deserve to build a business
that, yes, makes you money
but also makes a difference in the world,
a difference that YOU believe in.
“The purpose of a company is
to serve its customers.
Its obligation is
to not harm everyone else.
And its opportunity is
to enrich the lives of its employees.
Somewhere along the way,
people got the idea that
maximizing investor return
was the point.
It shouldn’t be.”
Have a bigger purpose
than simply making money.