When AMC launched
Fear The Walking Dead,
the spin off from
their hit TV show,
The Walking Dead,
they scheduled it
when The Walking Dead
was on break.
An obvious decision,
you say?
Maybe but it is an obvious decision
few stations make.
Normally the spin off is scheduled
to play during the same months,
perhaps even during the same day,
the same hour.
Some of my writing buddies
release multiple books
on the same day.
Yes, the same day.
Super fans on a budget
are forced to decide
which book to buy.
The world is competitive
as it is.
Time product releases
so you don’t compete with yourself.