We all know
we should reply to comments
on Facebook posts.
But did you know,
ideally,
we should be replying
to each person
individually?
Yep.
A group response
like a group ‘Thank you’
has very little power.
A reply to a specific person
is VERY powerful,
even if it is the same comment
copied over and over.
But…but…but…
it’s one person.
Why spend that much time
to make one sale?
Because it isn’t one sale.
For every commenter,
there are hundreds,
perhaps thousands,
of lurkers.
They know when you respond.
(At least,
my readers do.)
We’re replying to the individual
but we’re making the group happy.
Reply to comments
individually.