A pink cover on a romance novel
will reduce sales.
A green cover
tends to increase sales.
Color matters.
Hootsuite shares
“According to one study,
85% of shoppers say color
is the primary reason
they buy a product.
It also increases brand recognition
by 80%.”
Don’t have a color preference
for your marketing?
How about blue?
According to ColorMatters.com,
40% of people worldwide
named blue
as their favorite color.
Think about the colors
on your marketing,
your packaging,
your store walls.