“When Pope Francis
presided over
the ordination of 19 priests
in Rome earlier this year
he offered this advice:
‘Your homilies should not be boring.
Your homilies should reach
people’s hearts
because they come
from your heart.
What you tell parishioners
is what you have
in your heart.'”
But… but… but…
you sell products,
not salvation.
Yes, but you believe
in your products, don’t you?
You’re passionate about them.
Tell people why.
Heck, just telling prospects
you’re passionate about a product
may be all your prospects need
to hear.
When I say “I love this book”,
I sell copies,
even if I don’t say anything else.
Share your passion
about your products.