Playboy announced
this week
that it is dropping nude photos
from its magazine.
The explanation is
there are
unlimited free nude photos
on the internet.
Why would anyone pay for it?
This is a bullshit reason
for rebranding.
Why would anyone pay
for a magazine filled
with articles?
There are unlimited blogs
with similar articles.
Why would anyone pay
for books?
There are thousands of free books
on any niche
on Amazon.
Whatever the reason
for their actions,
Playboy is taking a huge risk.
Nude photos are a core cornerstone
of their image.
They could lose their entire brand.
On the other hand,
they could rejuvenate their brand.
Rebranding is a huge risk.
Think before you do it.