The most important part
of any book
(for sales)
is the cover.
If readers aren’t enthralled enough
by the cover to stop scrolling,
they’ll never buy
the book.
It doesn’t matter
how great the story is
or how great
the back cover copy is.
Often,
the better the cover,
the better the sales.
(Note:
Better doesn’t necessarily mean
higher costs.)
My professionally designed,
unique covers
cost me $100 U.S.
yet, for many writers,
covers are the first place
they look to save money
(usually doing it themselves).
Why?
Because they view a cover
as an expense,
not an investment.
What is the difference?
An investment has a cost
but also has revenue
associated with that cost.
An expense only has a cost.
A great cover increases revenue.
It will pay for itself,
providing a return on the investment.
Great marketing campaigns
increase revenue also.
They pay for themselves,
providing returns on investments.
When evaluating areas
to save money,
cut costs,
not investments.