One of the biggest trends
in romance novels
is the curvaceous,
plus sized heroine.
Why?
Because 67% of U.S. women
are plus sized
(sizes 14 and up).
If you sell to women,
take a look around you.
Are the aisles in your store wide?
Are your guest chairs spacious?
Are your promo T-shirts
available in larger sizes?
Heck, does your STAFF
reflect your customer?
I’m a plus-sized woman
and, when I’m greeted
by a plus-sized woman
at reception,
I feel much more comfortable,
much more at ease,
ready to buy.
My husband does also
because he’s in love
with a plus-sized woman.
Plus sized is no longer a niche.
It is the majority.
Build your business around that reality.