I received quite a few questions
regarding my casual comment
about reaching out to Facebook groups.
The gist of many of these questions
was…
I’m posting on my Facebook page.
Isn’t that enough?
If your goal is to increase sales,
it isn’t enough.
The folks liking your Facebook page
are often your superfans.
They’ve subscribed to your newsletter.
They follow your blog.
They know about your products already.
If you want new customers,
you have to go out
and talk to prospects.
The easiest place on Facebook
to do this,
I’ve found,
is in groups.
I’m selling romance novels
so I look at groups
of romance readers.
I ALWAYS read the rules
before I post.
Does your Facebook marketing
include marketing to groups?