Words matter.
The words we use
can influence sales
and the happiness of customers.
Jeff Mowatt,
in the September/October
The Costco Connection,
shares
“Imagine a customer or co-worker
asks you to send information
that might normally be sent
the next day.
You could say,
“I won’t be able to sent it to you
until tomorrow.”
Or perhaps,
“I’ll send it first thing
in the morning.”
Contrast those responses with
“You’ll receive it within 24 hours.”
The 24-hour statement sounds like
a stronger commitment
because it’s specific.
And it sounds faster
because you’re talking hours,
not days.”
Words count.
Pay attention to which words
you use.