I emailed Amazon
about an issue.
The customer service email
I got back
was chatty,
had an abundance
of exclamation marks,
and was extremely informative.
I was pleasantly surprised.
I’m accustomed
to receiving corporate type emails back,
every word lifted from some manual,
politically correct
and vouched by a half dozen people.
As a small business,
you might be tempted
to be super formal
with your customer service emails.
But large companies
are striving to sound less formal,
more like a ‘real’ conversation.
If it works for your company,
embrace less formal
customer service responses.
Allow yourself
and your reps
to have more of a relationship
with your customers.