In the season finale
of Game of Thrones,
a beloved character dies.
Doing this is high risk.
Viewers who love the character
might not return
months from now
for the new season.
But NOT doing this
would also be high risk.
A hit show won’t be
a hit show for long
if people don’t talk about it.
There’s a risk to taking action
and to not taking action.
Weigh the risks of both.
Don’t assume doing nothing
is the safest route.