One way to increase sales
is to do what your competition
refuses to do.
Cheating story lines
are frowned upon
by many readers of romances.
By MANY readers,
not ALL readers.
One of my buddies
has carved out a profitable niche
by only writing cheating stories.
When readers are looking for
this type of story,
they immediately think of her.
“When you seek to
dominate a sector,
start with something
you know you can own.
The great Jack Welch
is famous for saying,
“If you don’t have
a competitive advantage,
don’t compete.”
Find a way to dominate a space
and be original.
How?
Make a list of what
your competitors aren’t doing
and then do it.”
Do what others won’t do.