I tell fellow writers
that I’ve personally connected
with every one of my readers (customers).
They think I’m joking.
I’m not.
Yes, once I’ve made that first connection,
my customers (readers) might not need
any more contact from me,
other than buying my products.
But that first connection is key.
Jamyla Bennu,
Co-founder of Oyin Handmade
shares
“Transparency is a very important goal for us,
and we like to connect with our customers.
I think a lot of small-business owners
feel that way
—a connection to a customer
is something they can offer emotionally,
which maybe a larger business could not,
and social media is a wonderful tool
in which to do that.”
Make a connection
to your customers.