Seth Godin has a great post
on presentation of data
and the number of books read
last year.
I’m certain the trend
is correct.
Fewer people are reading.
But I’m also certain
than many people
think a ‘book’
is a print book.
I asked five random readers
and two of them
told me they don’t read books
anymore.
They read on their Kindles.
If the average person
doesn’t know what a book is,
your average customer
might not know
what your product is either.
Test any survey question
(yes or no, numbered, multiple choice)
on a group of prospects first
and probe for more information.
Ensure that you’re asking
the right question.