Today is Mother’s Day
in the U.S.
It is the number one day
for fresh flower sales
because,
as florist buddies say,
“Not everyone has a sweetheart
but everyone has a mom.”
Almost everyone loves
moms also.
One of the common cheats
with making a bad guy
lovable
is showing him
be sweet to his mom.
If a fictional character
can have a mom,
your product can also.
Or your spokesperson.
Or your founder.
Or…
If you want your brand
to be likeable,
considering
showing mom some love.