Large companies might have
the advantage of scale
but smaller companies have
advantages also.
Small companies can be nimble,
responding to changes
in customer tastes faster.
They can have the ability
to customize orders,
giving customers individual attention.
Jon Haber,
owner of Alto Music,
shares
“We can do things
like special orders and custom work
that a larger company wouldn’t take on.
We stay close to our customers
to get a feel for what’s happening.”
“We keep our ear
to the ground more
and can turn on a dime
when we need to.
We can jump right on it.”
I say ‘can’
because this is a choice.
Some small company choose
not to be nimble,
choose not to customize orders.
Every company size
has advantages.
Are you using your advantages?