As a writer,
my target market is readers,
folks who love the written word.
However,
when I promote my books
on Facebook,
I always add a image.
Often these are teasers.
A button with
a quote from the book,
the book’s title,
my name,
and an appealing photo.
Michael Stelzner
shares
“Crafting headlines
that are very attractive
to my audience
and placing them inside
an attractive visual image
optimized for Facebook
is the most effective technique I use.
A good headline draws people
to your site.
But a good headline
along with a visual
stands out in the Facebook news feed!”
Use images
when promoting on Facebook.