When negotiating,
the knee jerk response
is usually to ask for more.
A marketer puts together
a brilliant campaign
for 5,000 prospects.
Why not ask for 10,000 prospects
at the same price?
Why not?
Because it wouldn’t be
the same campaign.
It wouldn’t be as targeted
or intimate
or have the same level
of care per prospect.
As a writer,
I see this all the time.
Readers seem to think
a 400 page version of a story
will be as great as
the 200 page version they read
and enjoyed.
It won’t be.
It will be an entirely different story.
When negotiating,
ensure that the ‘more’
you’re asking for
doesn’t become ‘different.’