There’s a reason
instant wins are so popular.
We want our ‘rewards’
as fast as possible,
even if these rewards are small.
“Hyperbolic discounting
is a psychological trigger
that has to do with the way
we evaluate rewards.
When given a choice
between two awards,
we tend to prefer the one
that arrives sooner
even if it is worth less.
In other words,
people favor an instant reward
and discount the one
they have to wait for.”
“Reward” customers
as soon as possible.