The experienced marketers
behind the movie
The DUFF
had a couple of ways
they could possibly go.
They could have used the term
DUFF – Designated Ugly Fat Friend
as a rally cry.
We’re the fat, the ugly,
the unpopular, the outcasts.
Here’s the story of one of us.
Or they could have an actress
of below average weight
and above average attractiveness
call herself
fat and ugly over and over,
playing this marketing multiple times
in a hour,
targeting image sensitive, insecure teens.
Both tactics serve the primary purpose
of the marketing
– getting bums in movie theater seats.
Choosing to hurt their target market
was deliberate.
It saddens me that these marketers
used their knowledge and experience
to f*ck with teenagers.
Make the world a better place.
Be responsible with your marketing.