Seth Godin
has a great post on
how we watch video.
“Forty years ago,
Stanley Kubrick showed us 2001.
The first 90 seconds are
without dialogue and solid black.
It’s hard to imagine
that working as the intro
to a YouTube video today.
Instead,
our finger is on
the mouse trigger,
ready to leave in a moment.
Not only that,
but instead of leaning forward,
we’ve got our shields set to level 7,
wary of what’s to come.”
This is how we consume
EVERYTHING.
Wonder how readers
moved past the challenged narrative
in Fifty Shades of Grey
(or Twilight or ???)?
They didn’t read it.
Many of the readers I surveyed,
including some self-professed ‘fangirls’,
only read the dialogue.
That’s it.
How your prospects
consume the format
of your marketing
should influence
the design of your marketing.
Produce marketing pieces
that work in today’s world.