Today is Valentine’s Day.
Yes, consumers don’t spend
as much on Valentine’s Day
($133.91)
as they do on Christmas
($801)
but that could signal an opportunity
that
larger companies aren’t focused on.
What are people buying?
52% will buy candy.
37.8% will buy flowers.
35.1% will splurge on a night out
– movies or a restaurant meal.
21.1% will buy jewelry.
Who are they buying for?
91% are treating their significant others.
58.7% will spend on other family members.
21.2% are pampering their pets,
yes, their pets.
Is Valentine’s Day
an opportunity
for your company?
Note: Valentine’s Day themed romance novels
traditionally don’t sell very well.
It is better for writers
to write a non-seasonal romance
and market it during Valentine’s Day.