How creative should you get
with the arrangement of content
on your website?
Not very,
if you want your readers
to feel comfortable.
Dwayne Bragonier*,
president of
BAI Bragonier,
shares
“The Nielsen Norman Group,
a research/consulting group
focused on the digital user experience,
recorded how 232 users’ eyes moved
as they looked at thousands of web pages.
The firm found that
the dominant reading pattern
looks something like the letter F:
two horizontal strips
followed by a vertical strip.
The F pattern makes sense
when thinking about a web page.
The first horizontal scan,
along the top,
lets readers know the general content
of the entire website.
The second horizontal scan lets them know
about the general content
on an individual page.
Finally,
the vertical scan allows them
to navigate content
so they can decide
if they want to focus their attention
on anything specific.”
If you wish for your readers
to be comfortable
using your website
or blog,
arrange information
in an F pattern.
*August 2014
CPA Magazine