I firmly believe
there are holes in EVERY market.
Many of us,
in our respective fields,
are aware of these holes.
Bobbi Brown*,
founder of Bobbi Brown Cosmetics,
shares
“As a freelance makeup artist
using everyone’s makeup,
I realized most of it
was pretty unflattering and unnatural.
When I started my company,
my aesthetic was that
makeup should be
the natural color of your skin.
It should enhance your beauty,
and I realized that
there was a hole in the market
for natural-looking makeup.”
Either you will fill the hole in your market
or someone else will.
It is your choice.
*January 2015
American Way