Brainstorming can be
a productive method
of uncovering new ideas.
The key to effective brainstorming
is the people involved
with the process.
I like to start with blue sky people,
people who think anything is possible.
Then once we have a list of crazy innovations,
impossible to produce ideas,
I bring in the more practical folks,
the folks who can twist
these impossible ideas
into doable ideas.
Linda Sawyer*,
Deutsch Inc.’s COO,
shares
“You need to create an environment
where you inspire people
to think completely out of the box,
to feel comfortable putting themselves
on the line and
that there’s no stupid idea or question.
I think
at the same time
brainstorming sessions need a strong leader
that can keep
reining the conversation
so that you’re moving ahead
and not all over the place.
Someone who inspires people
to come up with a crazy idea
which would never work
in the real world.
But after that crazy idea
comes a really smart idea.
A solution.”
Start with the impossible
when brainstorming.
*Lessons From The Apprentice