One of my pen names
has over 80 stories available for sale.
This large selection
stresses readers out
and they often don’t buy
any of them.
So what I do is recommend 3 stories.
“If you’ve never read anything by me,
try X, Y and Z.”
This increases sales.
Mark Victor Hansen
and Robert G. Allen
in Cracking The Millionaire Code
share
“Researchers held two different taste tests
at a supermarket.
Test #1 gave shoppers
a choice to sample
any of 24 delicious confectionery jams.
Test #2 gave shoppers
a choice of only 6 jams.
Which test created more sales?
Test #2 increased overall sales
by 600%!
Keep it simple.”
If you have a wide variety of products,
consider promoting a limited selection.