A gimmick can be great
for getting a prospect
to try a product.
For example:
A local sports team might offer
a bobblehead doll to attendees.
A gimmick normally won’t make
a customer return.
She only needs one bobblehead doll.
What makes her return
is a great experience
and a product
that satisfies her needs.
She has fun at that game.
Jason Kosmas*,
co-founder of
multiple cocktail bars
and The 86 Co.,
a spirits company,
shares
“Build a concept
on substance,
not gimmicks.
Always have a plan,
but adapt to reality
as it’s served up to you.”
Gimmicks are great
but you need a great product also.
*December Southwest magazine