A buddy is considering
starting his own business.
I asked him why.
His reason?
It’s one of the best ways
to become wealthy.
Yeah, that might be true
but money isn’t enough.
There might be years, decades
of little earnings
before a founder sees any return
on his or her investment.
We need a reason to continue
during these lean years.
What are the questions
prospective entrepreneurs
should ask themselves?
In the December
Southwest magazine,
Eric Little,
senior vice president
of franchise development
at Right At Home,
shares
“‘Why are you going
to do this to yourself?’
Owning your own business
is as difficult as it is rewarding,
so it’s important
to have a compelling reason.
Another question to ask:
‘How great is the need
for this product or service?’
You want a franchise
that has customers now
and will continue to have them
in the future.”
What is your compelling reason?