When I started in business,
25 years ago,
we were told
prospects had to see
our marketing messages
3 times
before making a decision.
After blogging
yet before Facebook,
that number increased
to 8 times.
Now, with social media,
that number is 20 times.
Gini Dietrich
shares
“It used to be that
a prospect had to see
a message about you,
your product or your service
three times
before making a decision
to do business with you.
Today,
because there’s so much content
available at our fingertips,
that number has swelled
to 20 times or more.”
Are you reaching your prospects
20 time or more?