Romance writers know
that the more
a character is on the page,
the more readers care
about this character.
The reader could love the character
or hate the character
but she will be invested
in what happens to the character.
THIS is what marketing is.
The more a brand is seen,
is part of our lives,
even in the smallest of ways,
the more we care about
this brand.
Again, we could love the brand
or we could hate the brand
but we’ll be invested
in what this brand does.
Once we’re emotionally invested,
we are more likely
to buy this brand.
We might even actively seek
more exposure to this brand.
Make your product or brand
part of your target consumers’
lives.