When I partner
or hire someone,
I want to know this someone
will provide results.
The sooner I see these results,
the sooner I trust her.
If she brings a done deal
to the table
(this is extremely rare),
I usually hire or partner with her
quickly.
Michelle Damico,
founder of Michelle Damico Communications,
shares
“If I’m in discussions
with a potential client,
I contact one or two editors
who accept byline articles
and ask whether my prospect’s
area of expertise
is something they’d want to read about
in a self-written article.
If the editor says yes,
then I bring that opportunity
to the prospect,
who’s usually impressed that
I did some legwork
even before landing their business.”
“It validates my news instincts.
It also quickly shows the prospect
that I know how to make
the contacts he or she needs.”
If you truly want a contract
or partnership,
bring a (minor) deal to the table
during negotiations.