One of my buddies
wrote an anti-Christmas themed romance
last year.
Her assumption was…
there are many people
who don’t like Christmas.
This is a book for them.
It sold terribly.
Why?
Her publisher explained
that people who don’t like Christmas
don’t want to be involved
with the holiday at all.
An anti-event
will discuss the holiday
it is against.
When it is promoted,
it will be grouped
with that holiday.
A better positioning
would have been
‘For (some other theme)’.
If you’re planning an anti-event,
think about framing it
as a for-event.