I am one of the dinosaurs
who still has a landline.
I receive phone calls from telemarketers
at four o’clock in the morning.
The assumption is
that people will turn off their phones
when they sleep.
If I answer,
I must be awake.
What does this mean?
The landline will die completely.
People, concerned about emergency calls,
will screen their calls,
sending unknown callers
straight to voicemail.
People, unconcerned about emergency calls,
will simply turn their phones off.
Telemarketers will either adapt,
or this marketing will be become less effective.
If your business relies on telemarketing,
you should be prepared
for changes.