I have an endless number of story ideas.
Coming up with ideas isn’t a challenge.
Coming up with valid marketable ideas is.
The idea, for me, is the start
of the process.
Before I write a story
based on this idea,
I look at the market,
at trends,
past sales,
reader preferences,
whether or not
this appeals to my current readers,
if it will expand my readership…
Then there’s execution.
The idea has no value
unless I deliver the product
based on this idea.
As Dr. Dave Popple,
a corporate psychologist,
shares
“Effective innovation is
50 percent data gathering,
10 percent brainstorming
and generative thinking,
and 40 percent execution.
Anyone can generate ideas,
but if they are not rooted in facts
and are impossible to execute,
they are worthless.”
Coming up with an idea
is a small part
of the innovation process.
Plan your time around this.