Large companies
don’t have much of a choice.
If they want a presence on Facebook,
they are forced to set up a profile,
snag likes from their customers or prospects
and then pay to access
these people.
As entrepreneurs,
we have options.
I use my personal profile
instead of a profile.
Yes, there’s a cap
of 5,000 friends
but I haven’t reached
that many likes on my page
and I reach far more people
than I would ever reach on my page.
Readers love it also
because it implies a closer relationship.
Some of my buddies are now
setting up groups.
Readers join these groups
and they have an option
of receiving an email
of every post.
Examine your options
with Facebook.