With one of my pen names,
I took a couple of days off
social media.
I had scheduled updates
but I didn’t interact with readers.
When I returned,
some readers were upset.
They told me
that they looked forward
to my updates
and missed that entertainment.
And I realized…
their entertainment
is supposed to be
buying and reading my books,
not reading the free content
I post on social media.
I was giving too much.
Remember what you’re selling.
If it’s entertainment,
you want to give them
a sample
with social media,
not fulfill ALL
of their entertainment needs.
Leave them hungry
for the product you’re selling.