A writer I know employs practices
that many believe are ethically challenged.
She insists they aren’t,
stating that she’s not breaking any laws.
These tactics WORK
…for her.
She has made all of the best selling lists utilizing them.
A buddy decided to copy these tactics.
She believes these tactics are ethically challenged
but she forced herself to use them.
Her attempt failed.
Why?
Because she didn’t believe in
what she was doing.
She was an honest person
using dishonest tactics.
It felt wrong
and
that guilt didn’t allow her
to put all of her energy
behind the tactics.
Readers also didn’t feel it was authentic.
It is very difficult
to find success
with tactics or a product
you don’t believe in.
If you believe tactics are unethical,
don’t employ them.