None of my stories
are priced in a figure
ending with zero.
Many of the stories
are priced at
$X.99.
Why does this work?
“A Scientific American article
from a few years back,
Why Things Cost $19.95,
showed that using precise numbers
when pricing items for sale
was more persuasive
than using round numbers.
The author cited a study
that spanned five years of
real estate sales in Florida
and compared list prices
with the actual sales prices of homes.
The study revealed that
homeowners who listed their homes more precisely
—say $494,500
as opposed to $500,000—
consistently got closer to their asking price.
In other words,
when faced with a precise asking price,
buyers were less likely
to negotiate the price down.”
Consider pricing your products
precisely.